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https://www.billylawler.com/email daily 0.75 2018-10-21 https://www.billylawler.com/motorcycle-drive-by daily 0.75 2019-03-26 https://www.billylawler.com/waterfalls daily 0.75 2019-04-06 https://www.billylawler.com/portfolio daily 0.75 2021-12-10 https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633818429983-T64V674T1UIWO6UPTQUB/BillyLawler_Studio_07_19_20150927-1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633820431569-ZGYJR2BYEZVXT84KDH51/blog_1.jpeg Portfolio - Make it stand out Songs and Science: Using Music as a Tool to Teach About Climate Change https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633820534350-8VLZYERGQ918JRH69S1G/blog_2.jpeg Portfolio - Make it stand out Why Your Students Should Use Video as a Tool to Review Practice & Performances https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633821096100-I35EYWT7VKIA6QWMO39W/Blog_3.jpeg Portfolio - Make it stand out Wrapping Up the Remote School Year: Tips for Turning the Page https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633829301292-AFGS4KQUYQH0Q13719HK/how+sm+compares+1.jpeg Portfolio - Make it stand out How SmartMusic Compares to the Competition Competitor Analysis: Ahead of the back to school season, I conducted competitor research to present a comparison of features. This was included in an Educator Toolkit I produced that included value-add resources on a range of teaching topics, all intended to set educators up for success and provide ideas for utilizing SmartMusic with students. https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1634005250536-I9CUXZBCWA1GDXP7G8UM/SM_suit_tools.jpeg Portfolio - Make it stand out Teaching with SmartMusic’s Suite of Tools—No Matter the Setting Solution-Based Positioning: During back to school in fall 2020, it was important to position SmartMusic as a tool that could benefit users in any educational setting (remote, in-person, or hybrid). With so much uncertainty, and so many different teaching scenarios, I chose to present the benefits of SmartMusic in a problem/solution format. https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1634006039548-PLLVTW0HAB95W9Y2D3LB/Screen+Shot+2021-10-11+at+7.33.40+PM.png Portfolio - Make it stand out Differentiation: The #1 request we hear from music teachers is to have easy access to a wide range of repertoire. Since SmartMusic is home to the largest online repertoire library in the industry, it was especially important to surface this information on a high traffic page. We ran an A/B test to determine the best placement for this information on the website, and concluded that the Features page provided the most visibility for website visitors. https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633887628392-DW777D5AZ9O3F07XN8AE/Screen+Shot+2021-10-10+at+10.40.01+AM.png Portfolio - Make it stand out Landing Page: The “source of truth” for the feature, I coordinated the creation of a feature-focus landing page that speaks to the what, who, and why, and provides an avenue for customers to provide feedback as well as generate a quote to purchase. The landing page generated over $80k in quotes. https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633888183876-JS9AE4XSCNGL31QGNN8C/Printing_sweepstakes.png Portfolio - Make it stand out Classroom Printing Station Sweepstakes: To draw attention to the feature and influence Print add-on quote requests, I led a sweepstakes that gave away 3 classroom printing stations, each of which included a printer, Chromebook, ink, and paper, and resulted in over 500 participants and $3.3k in quotes. https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633887889008-9IA733RP9II3P2IZY36U/print_benefits.jpeg Portfolio - Make it stand out Social Media: I developed additional pieces of microcontent to share across social media to bring awareness to the feature and the various problems it helps solve for music educators. A content audit I performed in my Social & Digital Marketing Specialist role informed me that infographics received the most engagement from our audiences. https://images.squarespace-cdn.com/content/v1/5591f5d8e4b03f664862e1a5/1633888316521-5MH2HO59S3OOGL04DQFW/print_testimonial.jpeg Portfolio - Make it stand out User Testimonial: One of the winners of the Classroom Printing Station Sweepstakes provided a testimonial on his and his students’ experience with the Print feature. https://www.billylawler.com/live-horizon daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/53fe025fe4b09b99036bcf87/1412382515167-NYTYRFP4MI9A3XNUUR27/EbruYildiz_372.jpg Live